The main purpose of advertising is contributing to create the visual image of an agency, the identity of a brand, product or diverse planned services.
The means of getting all these are divided in more steps which consist in generating names of corporations and of brands, creating a logo, slogan from the visual identity packet to advertising itself.
The qualitative graphic facilitates the intelligent visual communication, the sale of a product, advertising an agency, promoting a book.
At the same time, editing of the material, typesetting of the text into a page layout, proofreading of the typeset pages, manufacturing of the finished book are backstage processes, but very important ones, so that a work is produced and printed/published professionally.
© BLANCA ALINA POP, 2018